A new commercial created for Breckenridge Brewery by Denver-based Cultivator Advertising and Design spoofs a nearly ubiquitous Coors Brewing Co. ad that ran locally through 2006.
The old commercial featured Pete Coors walking along a river, touting Coors' Rocky-Mountain-ness. Breckenridge took a similar route, which caught the attention of the New York Times:
"[The new commercial] will look familiar to Coloradans, since it opens with snowcapped mountains and the text, “Somewhere near Breckenridge, Colorado.” But after this spokesman — the head brewer Bob Harrington, pitching the brewery’s Lucky U India pale ale — says the beer is brewed with “real Colorado water,” he points to a nearby stream and adds, “Well, not this water — do you know what bears do in here?”
While Coors was not reached for comment, it seems safe to say its reps would understand the reference.
Should such material be removed from a government office? Certainly. However, the question not answered…
'BirdManBlue's' post is directly on point and I appreciate the insight.
Whether it's a gov't owned account or not is irrelevant. He's an employee of the…