Monday, December 28, 2009

Santa's global PR trip

Posted By on Mon, Dec 28, 2009 at 11:59 AM

Since 1955, the North American Aerospace Defense Command has been tracking Santa's Christmas Eve flight, but as Geek.com reports, this year the NORAD mission "became a global phenomenon."

It was picked up by social media sites and literally hundreds of news stories promoted the high-tech trek around the world in seven languages.

Lt. Comm. Gary Ross tells the Independent the site's popularity and high profile this year could be due to nothing that NORAD did or didn't do. "It probably was a matter of there wasn't a lot of hard news at that time," he says.

Although Ross said the command wouldn't release the numbers until later today, Geek.com reported the NORAD Santa site recorded nearly 9 million unique visitors from more than 200 countries and territories worldwide. That's a million more than last year.

Geek.com also reports volunteers and military personnel answered more than 70,000 phone calls and 12,000 emails "from children and young-at-hearts around the globe." To see the entire Geek.com report, click here.

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