Friday, January 8, 2010

Can you near me now?

Posted By on Fri, Jan 8, 2010 at 8:04 PM

It's often difficult to decide which church, tacqueria or gas station to visit in our fair town. So, why not go with the closest one?

Though it only works on the ever-sexy iPhone or an Android-powered phone running 2.0.1 or later, Google has released its latest feature, called "Near me now."

Note: Hookers and blow is not a category.
  • GOOGLE
  • Note: "Hookers and blow" is not a category.

All it takes is a re-jiggering of the "Settings" link at the bottom of your average Google Mobile search page, and the closest ATM to your current location is yours; useful when visiting decidedly low-tech destinations like King's Chef Diner.

Google says it had two goals in mind:

First, we wanted to make it fast and easy to find out more about a place in your immediate vicinity, whether you're standing right in front of a business or if it's just a short walk away. For example, you may want to know what other customers think about a restaurant before you go inside or what they have been raving about on the menu before you order.

And?

Second, we wanted to make searching for popular categories of nearby places really simple. Imagine that you emerge from the subway station and you want to grab a coffee, but you don't see a coffee shop around you. You can simply search for all nearby coffee shops by using "Near me now".

Considering the frequency with which I emerge from the Springs' unheralded subway system, I can't wait to try it out.

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