Friday, February 26, 2010

Don't worry, your soda is safe with us

Posted By on Fri, Feb 26, 2010 at 5:05 PM

Soda: A fountain of youth at a great price.
  • Soda: A fountain of youth at a great price.
We've heard the warnings. Now, the end is upon us.

Yes, consumers, you can kiss goodbye those carefree days spent spread out on your couch, asleep in the middle of some reality-based TV soap opera, your lips sticky with the tax-free sugar water that you down 2 liters at a time.

Because — da, da, da, DA!!! — the state's going to slap a sales tax on sody-pop! How will anyone afford their favorite fizzy beverage, now???

Oh, the humanity.

The GOP tried to warn us. They told us all that soda prices would skyrocket, carrying the drink far outside the budget of regular (and increasingly obese, see here) Coloradans.

(Side Note: I actually saw a billboard today with the Easter Bunny hawking Dr. Pepper.... and we wonder why there's a childhood obesity crisis.)

But uh, anyways, Katie Reinisch, the Director of Communications for the Colorado House Democrats, sent out a never-you-fear e-mail today, suggesting that actually the price of soda may stay the same. Turns out — and this is just plain crazy — big companies like Coca-Cola and Pepsi might have enough money to absorb the added cost of the tax.
Here's some of the supporting evidence Reinisch sent:

Colorado Safeway Prices (No Tax):
12-pack Pepsi or 7-Up: $4.99
2-Liter Coca-Cola, Pepsi or 7-Up: $1.69
2-liter Safeway Soda: $.75

California Safeway Prices (6.25 Percent Tax):
12-pack Pepsi or 7-Up: $4.99
2-Liter Coca-Cola, Pepsi or 7-Up: $1.69
2-liter Safeway Soda: $.75

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