Tuesday, October 5, 2010

The Indy, the New York Times and MMJ

Posted By on Tue, Oct 5, 2010 at 9:21 AM

Last week, Jeremy Peters, a reporter for the New York Times, visited our offices on his way through some of the state's media outlets to learn how our print media has been affected by medical marijuana. He spoke with several people, including our publisher John Weiss. The result?

"New Fuel for Local Papers: Medical Marijuana Ads":

COLORADO SPRINGS — When it hit the streets here last week, the latest issue of ReLeaf, a pullout supplement to the Colorado Springs Independent devoted to medical marijuana, landed with a satisfying thud.

Forty-eight pages in all, it was stuffed with advertisements for businesses with names like Mile High Mike’s, Happy Buddah and The Healthy Connections (which enticed potential customers with promises of “naughty nurses” to tend to patients’ needs).

A full-page ad in ReLeaf costs about $1,100, making the publication a cash cow for the Independent, which has used its bounty from medical marijuana ads this year to hire one new reporter and promote three staff members to full time.

The paper has also added a column called "CannaBiz" that follows news from across the country; its author is the new marijuana beat writer.

The story seems to be making its way through the various channels: CBS News offers its take on our situation; the Colorado Independent weighs-in; and more from the New York Observer, among others.

Click below to see the much-mentioned issue of ReLeaf.

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