Friday, November 19, 2010

Potter Party post mortem

Posted By on Fri, Nov 19, 2010 at 11:33 AM

Indy CEO Fran Zankowski and I attended last night's Potter Party at Cinemark Carefree Circle.

While I took photos of the scene and folks who dressed up, Fran blogged about the atmosphere leading up to showtime.

Here are the best images of the batch:

The campers for the midnight showings.

Forte Events went all out with the decorations. Yummy eats were provided by The Pinery Catering and Couture Cupcakes & Cakes.
  • Matthew Schniper
  • Forte Events went all out with the decorations. Yummy eats were provided by The Pinery Catering and Couture Cupcakes & Cakes.

Magic? No. It just happened to be that this witch and I took a photo at the same time — my camera caught her flash going off. Pretty cool illusion.
  • Matthew Schniper
  • Magic? No. It just happened to be that this witch and I took a photo at the same time — my camera caught her flash going off. Pretty cool illusion.

Casting spells to pass the time waiting in line to get inside the theater.
  • Matthew Schniper
  • Casting spells to pass the time waiting in line to get inside the theater.

The single best costume at the party.

Pretty funny Hagrid getup.

Pausing on the black carpet for photos — only makes you feel cooler when already watching the movie five hours ahead of the rest of the country.
  • Matthew Schniper
  • Pausing on the black carpet for photos — only makes you feel cooler when already watching the movie five hours ahead of the rest of the country.

I really enjoyed the movie and the 146 minutes passed rather quickly — I was surprised when the credits popped up. Having read several reviews earlier this week ahead of our coverage, I think Scott Renshaw's assessment is pretty spot on.

I particularly agree that the filming and editing around a few of the battle sequences were too quick and choppy, making a few scenes' resolutions a bit confusing.

Overall, though, the film succeeded and it felt like watching The Lord of the Rings: The Return of the King, where dark, ominous photography matched downtrodden moods and conveyed well a general gut-sense of certain doom.

As for the fate of early screeners such as this, things aren't looking much brighter: I heard from event organizer Tami Forero this morning regarding the final numbers on the event.

She only sold 193 of 234 seats and did not come close to recovering her upfront costs. Here's what she had to say on the loss:

As for the future, unless something changed within the current formula to guarantee ticket sales, I won’t do another movie event … between Twilight and Harry Potter, I’m out [a lot of money] … But, that’s business … you try stuff to see if it works … sometimes it does and you’re a genius … sometimes it doesn’t and you learn from it. My only regret (besides the money loss) is that the fans who do attend LOVE the events and I receive such heartfelt thanks afterward … they are amazing ...
It seems after two quality, early release events our town is not willing to pay for tickets and as such, companies like mine will not work to bring them here … and the movie companies (Summit and Warner Bros as examples) might not choose us for early release showings in the future … sad.

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