Women's wages are expected to recover faster than men's, and that means companies that market to women should do better than companies that market to men.
There are several reasons for the trend. First, women have lost fewer jobs in the recession than men, largely because the biggest sectors hit were male-dominated ones like manufacturing and construction. (Female-dominated professions like health care and education, have been somewhat shielded from the downturn.)
Second, women have other advantages: More women then men graduate from college, and women make most of the financial decisions in the household.
Move over, glass ceiling!
Read more: Bloomberg News.