In case you didn't know, the new "green" program is being done through a partnership and isn't costing the city a penny. What's more, those bins have kept 12,000 pounds of trash out of our landfills in the first three months they've been up.
Pretty cool, huh?
Here's the full scoop from the Downtown Partnership:
Six TONS of waste Downtown never made it to the landfill during the first three months of a new streetside recycling initiative.
Operated and managed by Greener Corners, a national environmental organization working with businesses organizations and educational institutions, Downtown's new program features 60 easily accessed collection bins throughout the district. Greener Corners has partnered with the City to get the program up and running.
There are no costs to the city or taxpayers. Greener Corners provides the bins, is responsible for cleaning, maintaining and repairing them (including 24-hour emergency response service) and coordinates with local haulers for pick up. Sponsorships of each bin provide revenue to the city. Each bin has space for advertising, and also features separate openings for different recyclables. Clearly marked labels distinguish acceptable materials.
One innovative educational feature is a scannable QR code on the "Recyclables" label. Any smart phone can scan the code, which immediately directs the user to a web page showing what can be recycled in the local community. Greener Corners offers other free mobile applications to help individuals track their personal efforts and convert them into wider benefits such as number of trees saved, etc.
"I'm pleased to see the progress we've made," said Julie Smith, City Communications Specialist. "The custom designed bins look great with existing streetscape. This is a very positive partnership."
"The public recycling program has exceeded our expectation, both in changing the way our community thinks about recycling and by providing enough bins to make it easy for people to do it, " said Greener Corners's Aaron Klein.
The organization has set up a local office in the Alamo building at 102 S. Tejon Street. Madeleine Mellini is Project Manager, linking the project and forging collaborations with numerous organizations and businesses, including Boy Scouts, Pikes Peak Sustainability Business Network, the Chamber of Commerce and Greener Cities Coalition. If you'd like to get more involved, contact Mellini at (719) 578-3333.
According to Klein, sponsorship of a bin costs about 20 percent of most other forms of media purchase. And to make it even more attractive, he's keen on offering Downtown Partnership Members and friends substantial discounts. Klein says existing advertisers report that their promotions have not only aided brand awareness, but also increased their organizations' credibility and trustworthiness. For more information about sponsoring Downtown recycling bins, contact Klein at 1-888-look4gc (1-888-566-5442).