Thursday, October 20, 2011

Bacardi wishes you'd stop setting it on fire

Posted By on Thu, Oct 20, 2011 at 4:41 PM

bacardi-logo1.jpeg

In your navel-gazing news of the week, our recent review of My Big Fat Greek Restaurant drew the attention of liquor-maker Bacardi, or at least its legal counsel Hunton & Williams.

Specifically, the suits focused on this passage:

Shortly before servers begin spewing flaming Bacardi 151° from their mouths, or enthusiastically breaking plates, or frenetically side-arm dancing with diners and each other between the tables, a loud, Greek carnival song begins to play overhead.

Turns out the company doesn't take too kindly to folks semi-imbibing their spirits and then sacrificing them to the gods of flame. (That's code for lighting shit on fire.)

"The practice of flaming 151 proof rum is a dangerous one which Bacardi has attempted to eliminate in its entirety," reads a snail-mailed letter from Marty Steinberg. "In fact, Bacardi has added a flame arrester cap and warned consumers not to 'remove or puncture the flame arrester in the top of the bottle' as added protections."

("What the hell is a 'flame arrester cap'?" you're probably thinking. Well, something like this, apparently.)

In any case, Steinberg continues with the mother-of-all-cover-your-ass letters.

"We would very much appreciate it if you brought the message that BACARDI 151 proof rum should not be used in flaming dishes or drinks to the attention of your readers," he writes. "In addition, Bacardi always encourages responsible consumption of alcoholic beverages and we encourage you to do the same with your audience."

So ... yeah, stop it. Or keep doing it. You know, whatever.

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