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Thursday, November 17, 2011
Contest Community contest: WeBrand the Springs
Posted Thu, Nov 17, 2011 at 1:56 PM
OK, here's the deal:
As has been well-documented in the 48 hours since the big unveil, "Live it up!" — our Castle Rock-sourced, $111,000 branding brainchild — is a big letdown.
So let's give the city other options. Your options.
Call it the "WeBrand the Springs" contest. With $1,100 up for grabs, we invite you to submit your best Colorado Springs logo-and-slogan pairing, and/or your best Colorado Springs promotional video (limited to 90 seconds), to WEBRAND@csindy.com by 5:55 p.m., Thursday, Dec. 15. Or you can mail your work to our office, or just drop it by the building at 235 S. Nevada Ave. We also ask for an artist bio (25 words or fewer) and an artist statement (of 100 words or fewer), explaining why your work projects the most fitting image of the Springs.
We will select anywhere from five to 10 finalists in both categories. On Thursday, Dec. 22, in print and at csindy.com, we'll present the logo-and-slogan finalists. We'll also present the video finalists at csindy.com.
From there, selecting a winner will be up to you. You'll get to vote for your fave at csindy.com, in a poll active from Dec. 22 through Tuesday, Dec. 27.
The highest vote-getter in the logo-and-slogan category, and the highest vote-getter in the video category, will be declared winners in our Dec. 29 issue. And we'll invite the winners to come along when we present their work to Experience Colorado Springs, the convention and visitors bureau, later that day.
Each winner will receive $550. That totals $1,100 — 1 percent of what it cost us to get "Live it up!"
Bust it out, people ... let's show what happens when the inspiration comes from within!
Individuals or groups are welcome to submit as many ideas, as often, as desired. But only locals in the Pikes Peak region (to include El Paso and Teller counties) are eligible. All submissions become the property of the Independent. The Independent retains the right to use any submitted logo in Independent-related forums including, but not limited to, print, csindy.com and m.csindy.com. The creator retains all remaining rights.
Again, deadline is 5:55 p.m., Thursday, Dec. 15. Please send further questions to WEBRAND@csindy.com.
Comments (12)
Showing 1-12 of 12
like
dislikeAppreciate the initiative!
Check out the Rebrand the Springs Facebook page: http://www.facebook.com/RebrandTheSprings
Posted by
Marcus Haggard
on 11/17/2011 at 12:43 PM
Thank you. It's great to see a constructive and respectful response to this disappointment. Another reason I love the Indy.
Posted by
James Ringler
on 11/17/2011 at 3:38 PM
So we're going from paying $110k to a phony design company who did a terrible job to paying $1,100 to a legit designer to do a good logo? Where's the logic in that?
Posted by
Timothy Benjamin Whalin
on 11/17/2011 at 5:22 PM
How about
"If you don't live here, you're drinking our poo water"
Posted by
gapthemind
on 11/17/2011 at 5:36 PM
I'd be more excited to enter this if I actually got to retain my artist rights. I love the idea of the project, but if I'm going to spend the time to put together a legit logo and slogan, I want to be compensated for it fairly. Or at least retain the right for fair compensation.
Posted by
DesignGuy
on 11/18/2011 at 12:10 PM
Fair enough DesignGuy & Timothy Benjamin Whalin--I agree with You!
Posted by
C0L0RAD0
on 11/18/2011 at 1:21 PM
Way to go CS Indy....what a thought? Have community involvement for something that matters to our community and not pay an outrageous amount to achieve the goal? Thank you for taking such a stand to make a difference and hopefully "Experience Colorado Springs" will listen to the choices because I would be willing to bet we get an amazing Slogan/Logo out of this. Thanks!
Posted by
Not a believer of "Living it up"
on 11/20/2011 at 10:04 AM
In response to DesignGuy: Thanks for your post. Our statement that "All submissions become the property of the Independent" has been revised as follows:
"The Independent retains the right to use any submitted logo in Independent-related forums including, but not limited to, print, csindy.com and m.csindy.com. The creator retains all remaining rights."
Posted by
Kirk Woundy
on 11/22/2011 at 7:29 AM
Wow- a creative response, but sadly, Timothy Benjamin Whalin and Design Guy hit it- A logo re-do for $500 for re-branding a large city while the company that produced something everyone hates gets over 100K??
That, in a nutshell, is the very image of Colorado Springs: perpetually rewarding mediocrity while asking their creative folk to carry the poop scoop. Can you maybe convince a nice lawyer for the city to work for nothing and get the money back for a re-do?? The process needs to start over and be fair to people with real talent.
Posted by
looloo
on 12/14/2011 at 9:54 AM
Maybe a case could be made that the little people with the conjoined legs on the logo are a bit of a lame rip-off of The Telluride Foundation's logo. You know for sure no one who knows anything about design did this so the city should be able to get its money back.
Posted by
anonymous
on 12/14/2011 at 10:33 AM
