The Colorado Springs Regional Economic Development Corp. is using an image of people breaking the law to promote Colorado Springs' business climate.
The ad, "We climb a different corporate ladder," features a photo of the Manitou Incline and copy explaining how difficult it is.
We asked Doug Quimby, board chair and interim CEO of the new Greater Colorado Springs Chamber of Commerce and EDC about the idea.
"I didn’t pick the image," Quimby says. "I saw the photograph for the first time yesterday, and I haven’t talked to our marketing people about that subject, so I don’t have any comment."
And then he commented.
"As we all know, thousands of people use the Incline on a regular basis, and there is much progress being made to overcome the technical illegality. I think the Incline itself is a good example of our healthy, outdoor, fit lifestyle."
Does that mean the Chamber and EDC, whose merger is scheduled to be finalized next week, will continue to use the image? Quimby says he doesn't know.
Meantime, here's an outline of the rules from inclineclub.com (where you can also find info on what's being done to change them):
The Incline is not open to the public for any use — PERIOD! That people are going up the Incline only means they are trespassing on private property! Indeed, the Incline has been clearly posted “No Trespassing” since June of 2000. Talk of the Incline being “closed” is a misnomer in that something that is not open can not be closed. However, rather extensive and ongoing efforts are taking place to work with the owners of the Incline to get it open to the public. Please see the section “Efforts to Open the Incline to the Public” below for details.