Friday, February 3, 2012

We have a winner

Posted By on Fri, Feb 3, 2012 at 5:11 PM

The design before the re-design
  • The design before the re-design

Late Friday afternoon breaking news:

Fixer Creative Co. has been chosen by the city's Branding Task Force to re-design the logo for Colorado Springs.

Wait, Colorado Springs is getting branded, you ask? Yes.

Fixer beat out three other firms for the gig. And now that we have the design team lined up, it's on to developing the new logo. From the press release:

While Fixer Creative Co. has been chosen to develop the new logo, their concepts will go through further exploration and refinement. Christopher Schell, Vice President of Design Rangers and leader of the Curator Team seconds, “we have a solid foundation in Fixer Creative’s approach and further refinement will only strengthen the final design.” Therefore, it was decided not to post the work for public feedback until revised concepts are presented to the Curator Team. The process and timeline of public input will be determined when final options are ready to be unveiled.

The full statement after the jump.

After presentations on Wednesday, February 1 from four local design firms, the Branding Curator Team has selected a single firm to continue development of an identity mark for Colorado Springs.

The original community brand and logo debuted in November 2011 to mixed feedback, initiating a collaborative process and open dialogue between the Branding Task Force and the creative community. A Branding Curator Team was formed to oversee creative development of a new logo by a local design firm.

Upon review and deliberation of the submitted concepts, the Curator Team awarded Fixer Creative Co. the contract to create the community logo. The Curator team expressed its appreciation for the diversity of work and effort put forth by all four firms. In the end, Fixer Creative’s presentation, thought process and direction captured the essence of the brand strategy and had all the elements necessary for a successful logo. “Their process, background work and execution were very well done, and the concepts show great promise. We feel this collaboration will provide the best result,” states Curator Team member and CSK Group Principal & CEO Steve Maegdlin.

While Fixer Creative Co. has been chosen to develop the new logo, their concepts will go through further exploration and refinement. Christopher Schell, Vice President of Design Rangers and leader of the Curator Team seconds, “we have a solid foundation in Fixer Creative’s approach and further refinement will only strengthen the final design.” Therefore, it was decided not to post the work for public feedback until revised concepts are presented to the Curator Team. The process and timeline of public input will be determined when final options are ready to be unveiled.

The Curator Team’s next step will be to provide clear direction to Fixer Creative Co., helping them to further develop the concepts they submitted. Schell continues, “We are still on track to make a decision this spring. Due to the nature of this collaborative process, there are no clear guidelines. We are all working diligently to promote creative solutions that are a strong reflection of the entire community and all its stakeholders.”

The task force invited local designers to submit proposals in early January. The Curator Team, consisting of marketing, branding, strategic planning, business development and graphic design experts throughout the region, reviewed the proposals and narrowed down the field of local designers from 27 to 4: Mary Cukjati of Cukjati Brand Development + Creative, Troy and Sara DeRose of Fixer Creative Co., Carol Stephenson of River Rat Design and Greg Barrington of Barrington Design Studios.

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