Wednesday, April 4, 2012

Legalize-marijuana group fires first salvo

Posted By on Wed, Apr 4, 2012 at 5:44 PM

CRMLA_Billboard-Press.jpeg

Amendment 64 and its backers, the Campaign to Regulate Marijuana Like Alcohol, have come a long way from those early "seeking signatures" days, and now move on to the next phase of campaign: propaganda.

Of course, we mean that in the nicest possible way.

Still, a "provocative" billboard is going up at 1660 Federal Blvd., in Denver. Previous ad attempts were tested in Colorado Springs by the group Citizens for Responsible Legalization (see examples here and here) but this is the first attempt by the folks behind the amendment to mass-communicate their message.

Showing a smiling, middle-class, fortysomething woman, the billboard reads, "For many reasons, I prefer ... marijuana over alcohol. Does that make me a bad person?"

Maybe not, but that random ellipsis isn't helping. Anyway, look for more on the group, and how they may affect Colorado's medical marijuana community, in our April 18 issue of ReLeaf.

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