Thursday, May 31, 2012

Get ready for Gazette TV

Posted By on Thu, May 31, 2012 at 7:49 AM

greenGTV.png

At the end of April, a shiny, new digital feature began hitting the pages of the Denver Post's website: DPTV, a noon newscast of the paper's top stories.

Well, imagine this: Colorado Springs is about to get its own streaming selection when the Gazette begins screening GTV in early June. (See an image of the set here.)

Anchored by local TV veteran Barrett Tryon, now the Gazette's breaking-news-team lead, the video "will be a daily webcast focused on the news of the day — and what we're working on," writes the paper's director of content, Carmen Boles, in an e-mail. "Barrett will produce/write/edit and anchor the daily 2-3 minute webcast."

Though parent company Freedom Communications is going through its own set of troubles, and would likely be looking to innovate, Boles says the idea for the 10 a.m. daily broadcast originated organically.

"I hired Barrett specifically to provide us with in-house TV news experience, knowing we need to meet audience expectations by providing information not only across our four traditional formats — web, print, mobile, social — but also through video," she writes, adding: "Our online audience is at levels we’ve never seen before. Through this initiative and others, we’re focused on being more relevant to our community, and meeting audience expectations wherever we can."

As to why the website's doing so well, Boles says it boils down to one thing: relevance.

"We covered (and will continue to cover the last few ceremonies in June) every high school graduation in the region," she writes. "That’s just one example of something we hadn’t done for years, but that’s really integral to the role of a community news organization. It’s led to record audience and really positive growth in the key metrics on which we’re focused."

And, of course, it's no secret that there's been a recent plethora of slideshows from the daily — which generate plenty of page-views — and additions to the website like its daily "viral video." In any case, Boles says, it's all about keeping up with the times.

"It’s a well-known fact that online video streaming has grown exponentially in the past two years," she writes, "and we want to serve our audience any way they want to consume us."

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