Friday, April 26, 2013

City seeks help in promoting the airport

Posted By on Fri, Apr 26, 2013 at 9:49 AM

Colorado Springs Airport
  • Sean MacEntee

Bids were due at 3 p.m. Thursday for a consulting contract to promote Colorado Springs Airport. The contract is valued at up to $150,000. A contract will be awarded no later than May 29.

This follows the departure of Airport Director Mark Earle late last month, with Mayor Steve Bach saying he wanted to get more aggressive in building the airport's business and attracting an airline.

The request for proposals issued earlier this month sought companies with "in-depth knowledge and expertise in airport marketing and branding strategies and a demonstrated ability to lead an organization through a comprehensive review and restructuring process for its overall marketing program"

The RFP also outlines the following tasks to be performed under the contract:

Conduct research, including definition of the regional market and analysis of scheduled airline service, charter service market demographics and trends.
Show how this data could e used to influence marketing and strategy development.
Assess the airport's existing marketing tools, such as its website and interface with other agencies, such as the Convention and Visitors Bureau.
Develop a marketing program vision and objectives
Identify markets to target and strategies for reaching those markets.
Look at putting together destination travel packages, including airline, car, hotel and attractions, and assess whether it makes sense to develop a Springs "loyalty program."
Analyze website use, and develop a social media strategy.

The RFP notes that the city has 45 percent "leakage" to Denver International Airport.

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