When you step into Hooters, you're stepping into awesomeness. The napkins are awesome; the point-of-sale system is awesome; and the wings, sports, Hooters girls and beer are awesome. Right, Dave Henninger?
"I think from a marketing perspective probably one of the single biggest ideas we’re bringing to bear is this whole idea of ‘stepping into awesome,'" the company's chief marketing officer told Nation's Restaurant News today. "In the past we were so focused on what we did — be it wings, sports, Hooters girls, beer. What we started to realize is that when the Hooters girls open those doors and say hello you’re entered into this awesome world of awesomeness."
But all that sauce doesn't turn into awesome all by itself. It takes the work of servers like Colorado Springs resident Rachael Prouhet who, this Thursday, will attempt to fight off 60 other Hooters employees at the 30th running of the Hooters International Swimsuit Pageant in Las Vegas.
"The Rocky Mountain snow melts quickly when Rachael turns up the heat in yoga class," reads her provided bio. "When she is not on the range shooting she's helping to rehabilitate wild cats. As a blonde bombshell she loves to enjoy fresh air and sunshine as she cheers on her home team, the Colorado Rockies."
The contest will be judged by Audrina Patridge, Chuck Liddell, Cynthia Bailey, Jay Williams, Lance Smith, Susie Castillo and (awesomely enough) Terrell Owens.
So, good luck to Prouhet. In the meantime, with her Twitter admonishment to "Make. Today. Ridiculously #Amazing" in mind, I say we follow the likely advice of the Colorado Springs Police Department, and go spend an awesome amount of time and money at our local Hooters.