A new billboard across from Sports Authority Field at Mile High challenges the Denver Broncos, and all NFL teams, over their support of alcohol versus marijuana. The 48-foot-wide ad — paid for by the Washington, D.C.-based Marijuana Policy Project
, the main money behind the Campaign to Regulate Marijuana Like Alcohol
— comes at an interesting time, as star linebacker Von Miller
is about to begin a six-game suspension
for running afoul of the league's drug policy.
"Per NFL policy, the reason for Miller's suspension is confidential," reads a July 28 story
from the Denver Post
, "but he tested positive for marijuana and amphetamines in his 2011 rookie season, leading to speculation that Miller is being suspended, pending an appeal, for using pot."
petition from MPP protesting the league's stance on marijuana has gathered
2,879 signers so far.
"For years, the NFL has been punishing players for using marijuana despite the fact that it is far less harmful than alcohol, a substance widely embraced by the league," says Mason Tvert
, director of communications for MPP, in a press release. "The league would never punish a player simply for having a couple beers, so why does it penalize them for using a substance that is less toxic, less addictive, and less likely to contribute to violence.
"We hope Commissioner [Roger] Goodell will explain why the NFL is willing to promote the use of alcohol among its players and fans, but unwilling to recognize that a safer alternative is now legal here."