Today I learned that people can win awards for their signage. The notice comes courtesy of Manitou Springs' Stagecoach Inn
, a mainstay on the avenue, that's suffered its share of loss from fire and flood alike. Last year, though, it was wind that took out the restaurant's 40-year-old sign, causing owner Dave Symonds
to contact House of Signs
"In anticipation of a busy 2013 tourist season, I contacted [House of Signs'] Roger Cox and gave him the go ahead," the owner writes in an e-mail. "He estimated that the sign would cost more than $5000. I went in front of the Planning Commission with [an] artist rendering of our sign and boasting we would be spending $5000 on it.
"Once approved, I contacted Roger again and asked him what the difference would be in the sign if I only spent $5000. He told me that sign would not be three dimensional and thus would lose its wow factor. I asked him what the cost of his best work would be and he said, 'that would be $12,000.'
"After a long pause, I told him we were starting to rebound from the effects of the Fire and that was a lot of money. He said he would like to help us out with this project and wanted us to have the best they could produce to help us get back lost business. He generously offered to donate his labor for the project in light of the hardships that all of us in Manitou had experienced. With credit card in hand, we signed the contract for $10,000."
Not only did the business' traffic increase, as a result, but the good people at the United States Sign Council
— duh, of course it exists — noticed too. The Sept. 6 letter says Stagecoach's post of notice won in the Carved/Dimensional Sign - Monument or Freestanding category.
See that glorious, ten-thousand-dollar warlock below: