Small Business Saturday
, your purchases did not go unnoticed. If you sought out an alternative to the Black Friday
madness, you helped contribute to the $5.7 billion spent on the fourth annual Small Business Saturday.
Local businesses like Sparrow Hawk Cookware
gave a shout out on their Facebook
page to all those who came out for the cause. All across the nation, this day has helped to "support the local businesses that create jobs, boost the economy and preserve neighborhoods," according to the National Federation of Independent Business (NFIB).
With consumer awareness at 71 percent this year, a four percent jump from last year, businesses across the national saw a boost in both consumer traffic and sales, according to the 2013 Small Business Saturday Consumer Insights Survey.
"We are very pleased that so many Americans sought to give back by shopping small this Small Business Saturday. We hope that support of small firms, retailers, restaurants and other independent businesses continues throughout the holiday season and all year round," says NFIB CEO Dan Danner
in a press release. "Continued support of this vital sector is one important way to ensure our economy fully recovers and a healthy private sector is restored.”
So, to all those who spread the word via social media and came out to support local businesses such as Sparrow Hawk, among many others, the huge turnout shows that this small day is getting bigger each year.
For all you supporters of