Wednesday, June 1, 2016
How do you cure a hangover?
By Pam Zubeck
on Wed, Jun 1, 2016 at 3:51 PM
Well, I feel like invoking that phrase regarding a news release that just landed in my inbox about the $1.9 billion "hangover protection industry."
Yep. That's right.
The release promotes a product called NOHO, which I'll let you decide where that label must have come from.
From the releasee:
It’s time to end the misery and keep the party going with the NOHO Shot and the NOHO Gold mixer, the ultimate beverages for hangover protection. NOHO’s award-winning, all-natural formula is designed to pre-load your body with vitamins and nutrients to build a powerful force field against a nasty hangover. They do not contain sugar, caffeine or any other stimulant and do not compete in the oversaturated energy drink market.
NOHO, Inc. is a publicly traded startup (OTC: DRNK) that is expanding rapidly and growing sequentially. The company is on its way to becoming a leader in the $1.9 billion hangover protection industry. Most consumers prefer the mixed component of their drinks and will do anything to ensure the fun never ends. NOHO fulfills both needs by producing healthy and delicious beverages that serve these high-growth markets.
Americans currently spend roughly $200 billion on alcoholic beverages every year. Internationally that number is expected to jump to $1.3 trillion by 2018. This represents an enormous, untapped market as more consumers are educated about hangover protection. Unlike some products that claim to stop a hangover, NOHO “The Hangover Defense” Shot and NOHO Gold aren’t merely headache medicine in disguise. They are the real deal – a way to shield your body from an awful aftermath.
I've only suffered from a couple of hangovers in my life, which might give you an idea how much of a party girl I'm not, but in those isolated cases, I followed advice from a more experienced friend. She prescribed a malt and greasy hamburger on the day after. And I believe that's a pretty good answer.
What's your favorite hangover remedy?
If you're old enough, you might remember old cartoons where some drunken dog, or cat or other animal staggered around before saying, "Now I've seen everything. Hiccup."