Thursday, May 23, 2013
Best Of 2012: Store for Records, CDs and DVDs
To the outsider, it would seem nothing short of a miracle that a record store still exists. And yet, not only does Independent Records exist, but it employs upward of 90 people at its six locations from Denver to Pueblo. According to Mandy Christensen, who handles the marketing and advertising for this category's perennial winner, it's a willingness to expand in different product areas that's kept Independent afloat in an industry that ate up others years ago. "It allows us to continue selling music and being the cultural touchstone for the community," she says. "We're the one-stop shop for a lot of people, whether they want music or movies." Products with higher margins, such as smoking accessories, keep the lights on and the bills paid. "It's been a labor of love," she says. "We think it's important to have a record store in the community." — Chet Hardin
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