Saturday, May 25, 2013
Luisa Graff Jewelers
5901 N. Nevada Ave.Colorado Springs, CO
Northwest/Rockrimmon
260-0100
luisagraffjewelers.com
Best Of 2011: Jewelry Store
Like bumping up a carat, Luisa Graff Jewelers has upgraded to a newer, larger space on North Nevada Avenue. Described on the store's very Tiffany & Co.-looking website as "Venice meets Las Vegas," it's got a "substantially larger" showroom, says the owner. But the five-time Best Of winner still sticks to the basics: educating customers and earning trust. Certified gemologist Graff and her employees are training continually to keep up with the ongoing changes of their industry. And in a tough economy, it's helpful that prices for her jewelry start below $100 (even if they top out around $70,000, for those not affected). "We want to have something for everybody," Graff says, "and celebrate all occasions." — Edie Adelstein
Best Of 2010: Jewelry Store
Luisa Graff Jewelers has won this category five years in a row. "But I never take awards for granted," Graff says. "We haven't won it, we've earned it." Graff believes there's a difference between selling and serving. "We serve our guests with love," she says, "and I believe people can feel that. We've even had marriage proposals happen here in the store, and one man hired a violinist." Graff is a certified gemologist, and often travels the world to bring home the best gemstones she can find. "My promise is you'll always know what you're getting," she says, "and my staff is aligned with that goal. They are my angels, and I love them all." Future plans: "I don't want to reveal it yet, but there's something really big on the horizon." — Kendall Kullman
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