Brad Peters 
Member since May 18, 2008


RegionName: Monument

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Re: “In a silenced way

In the early days of radio, stations tried to be "all things to all people". Each broadcaster aired farm programs, religious programs, news programs, dramatic programs, comedy programs and various types of music. Listeners had to search for the programs they preferred. For the past 50 years, radio stations have narrowed their formats, so today's listeners expect consistent programming at each spot on the dial. Stations no longer offer country music in the morning, adult standards in the afternoon and rock in the evening -- not if they intend to be successful. Broadcasters dare not buck the trend, because they face competition not only from other local stations but from satellite and Internet radio, which offer thousands of new choices with sharply defined formats. KCME's decision to focus exclusively on classical music is consistent with the shift toward specialization. Public stations depend upon their listeners for support, so they cannot afford to alienate the majority of their audience to please a small segment. Every format change disappoints someone, and that is unfortunate. But stations must consolidate their support if they want to remain viable in 2008.

Posted by Brad Peters on 05/21/2008 at 7:21 AM

Re: “In a silenced way

In the early days of radio, stations tried to be "all things to all people". Each broadcaster aired farm programs, religious programs, news programs, dramatic programs, comedy programs and various types of music. Listeners had to search for the programs they preferred. For the past 50 years, radio stations have narrowed their formats, so today's listeners expect consistent programming at each spot on the dial. Stations no longer offer country music in the morning, adult standards in the afternoon and rock in the evening -- not if they intend to be successful. Broadcasters dare not buck the trend, because they face competition not only from other local stations but from satellite and Internet radio, which offer thousands of new choices with sharply defined formats. KCME's decision to focus exclusively on classical music is consistent with the shift toward specialization. Public stations depend upon their listeners for support, so they cannot afford to alienate the majority of their audience to please a small segment. Every format change disappoints someone, and that is unfortunate. But stations must consolidate their support if they want to remain viable in 2008.

Posted by Brad Peters on 05/18/2008 at 9:35 AM

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