Great idea! The Springs has a unique and powerful marketing opportunity with being the home of the USOC. No other city in the world has it. And, everyone in the world knows US Olympics. In fact, the US Olympic team is the best sports team in the world! For Colorado Springs, its better than being home to the Broncos, the Yankees or the Lakers.
Though the idea of a Sky Sox stadium downtown is appealing, it pales in comparison to a US Olympic Hall of Fame downtown. We're talking minor league baseball versus global sport. Let's focus on what makes the biggest impact, first. Make it happen and CS will be equated with the best in sport world wide. Can't beat that!
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Mr. Routon - You and Lon Matejczyk of the Colorado Springs Business Journal are on the same page. You're dead on and should keep pounding the table. Matejczyk also wrote how Colorado Springs should wave the USOC flag more. Promote that we're the home town team. Put the athletes out front, not just the rings. The Mayor, City Council, USOC, Dept of Tourism, Econ Dev Team, and Chamber should all be contributing marketing dollars to branding the Springs as America's Olympic Town. Be more visible.
Where are the big Olympic sculptures in town? Where are the large store-front window decals (there are plenty of empty buildings downtown)? The billboards? The flags? The celebration!
Here's an idea, what about installing a walk of fame downtown, like Hollywood's stars? Instead of stars we could inset gold medal replicas in the sidewalk.
It would have been so easy to divert the nation's attention away from the City's budget problems, away from city lights being turned off and community centers closing. Instead, we could have been basking in the glory of the Games, redirecting CNN's reporters to the City's celebration of our greatest asset known globally - the Olympics.
The best time to take advantage of these opportunities are during and immediately following the Games. That takes planning. And, I'm afraid we missed that opportunity. Let's not miss another.
I have been watching the Olympic Games and love them. They show the global spirit of sport, incredible talent of athletes, and sportsmanship like nothing else. They also provide great exposure to world cultures for my children and Americans isolated in our own microcosms. What a terrific way to learn about the world through the shared appreciation of sport.
Seeing the Games is particularly rewarding because I am close to several people working at the USOC. I know how dedicated they are to the organization and for all it stands. Like the athletes, they are on the global stage when the Games are on. And like the athletes, they're raking in the medals!
The resentment expressed by CS residents regarding the deal made to keep the USOC in the Springs may be understandable, but it seems so small in comparison to the greatness of the Games. Yes, the USOC needs to reach out to CS. And hopefully they will. CS also needs to make a greater effort - taking pride in the fact that they are the hometown! Its cause for celebration and makes me proud.
Thanks for a great article. You've set the scene for a great Games, especially for the hometown crowd.
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