I've seen other limited release beers go for outrageous prices at local liquor stores up here in Greeley, CO too. For example, earlier this year Crabtree Brewing put out their Menage a Trois - a braggot beer which sold for $6 a 12oz bottle to those who bought it early at the brewery release, but just a few miles away at a local Greeley liquor store, they were selling it at $18 a bottle. Outrageous yes, but it was a multi-award winning beer that people really liked. So yes, it just boils down to what the consumer is willing to buy. I imagine that if people keep buying the beer in the Springs at $18.99 then they will continue to sell it every year for that. Store owners can sell it for whatever they want, I have no problem with that, but if I want a beer that badly, I'd probably pay a higher price for that. The thing probably is, this way it almost forces people to only buy 1 bottle and therefore wouldn't be horded by 1 or 2 people who'd otherwise buy it all up and sell it on Craigslist or EBay for much more.
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