Favorite

Big Coal buys access to U.S. schoolchildren 

Lowdown

If some predator was stalking fourth graders in your community, there'd be a mighty uproar to make the predator get away and stay away from your schools.

But what if the stalker is the coal industry, dressed in an academic outfit in a gambit to brainwash fourth grade school kids? Unbeknownst to most Americans, grade schoolers are being targeted by the American Coal Foundation with a propaganda package stealthily titled, "The United States of Energy."

It's not mentioned in the materials, but Big Coal paid big bucks to Scholastic Inc. to develop this shamelessly distorted promotion of the dirtiest fuel on Earth. The package, no longer being distributed, fills little minds with the joys of having 600 friendly, coal-fueled utilities generating electricity 24 hours a day. Not a peep is made about the toxic waste, air and water pollution, mine explosions, black lung deaths, mountaintop destruction, greenhouse gas emissions, political corruption, and other decidedly unfriendly aspects of what industry propagandists simply tout as "black gold."

This "educational package" has been distributed to 150,000 fourth grade teachers, potentially putting its perverted view into the heads of more than a million children. Of course, the coal giants could not have entered so many schools on their own, so they bought access to our kids through Scholastic, a $2-billion-a-year corporation that places its materials in 90 percent of U.S. classrooms. Indeed Scholastic's InSchool Marketing division brags of its ability to "promote client objectives" by targeting teachers and students with classroom packages that "make a difference by influencing attitudes and behavior."

How sweet. To help stop this kind of predatory marketing, contact Campaign for a Commercial-Free Childhood: commercialfreechildhood.org.

Comments (2)

Showing 1-2 of 2

Add a comment

 
Subscribe to this thread:
Showing 1-2 of 2

Add a comment

Latest in Hightower

Popular Events

  • Leading Edge: Strategic Planning for Existing Businesses @ Pikes Peak Small Business Development Center

    • Thu., March 2, 12:15-1 p.m. Free
    • Buy Tickets
  • State of the Rockies Speaker Series: International Water Law and Indigenous Water Justice @ CC's Gaylord Hall

    • Mon., Feb. 27, 7 p.m. Free
  • 2017 Entrepreneurship Exhibition @ Hotel Elegant√© Conference & Event Center

    • Thu., Feb. 23, 7:30 a.m.-8 p.m.
    • Buy Tickets
  • How to Build a Keyhole Bed @ Hillside Community Center

    • Sun., Feb. 26, 1-3 p.m. $5
  • CSYP Next Gen Kick Off @ Venue32

    • Thu., March 2, 6-8 p.m. $25-$30
    • Buy Tickets

Recent Comments

  • Re: Democrats in the Afterlife

    • I read an article by Nat stein she forgot to state the most important fact…

    • on February 22, 2017
  • Re: Democrats in the Afterlife

    • The Progressive tent is big enuf for democrats, come on over! www.coloradoprogressiveparty.org

    • on February 22, 2017
  • Re: The resistance is now

    • Look, the GOP and the DNC are the weakest ever! Time to POUNCE! www.coloradoprogressiveparty.org Feel…

    • on February 22, 2017
  • More »

All content © Copyright 2017, The Colorado Springs Independent   |   Website powered by Foundation