Nineteen-year-old Ronnie Day didn't beg for his record contract. Whereas his musical counterparts were trying to chuck demo CDs into open windows of record executives' cars, Day spent his time brushing up on his Internet skills and playing in basements and backyards.
Yes, folks, we have a musician who grasped the potential of MySpace and PureVolume.com. Day communicated directly to his fans through the power of digital networking.
"It was just grassroots promoting," Day says, "like passing out fliers in the mall, except in digital form."
MySpace not only helped get Day's name out there it helped him get his name, period. Born Ron Guglielmone, the singer-songwriter appealed to his online fans to come up with a good stage name. "Ronnie G" wasn't cutting it.
"Everyone wanted to know what my last name was, so we got together to make one," Day says. "It was a mutual consensus that "Day' was cool."
Really, Day's story is a lesson in modern-day marketing. Now he's supported by the Militia Group, a record label under Sony BMG, and touring to support his sophomore release, The Album.
Much like his bedroom-recorded freshman effort, Nine Sleepless Nights, Day's new album has a definite theme to it: youthful optimism progressing into heartbreak.
"All of the songs have a very specific meaning to me," Day says. "I don't expect everyone to get that out of it I just hope they enjoy the album."
Ronnie Day with Quietdrive, Melee and Leer43
The Black Sheep, 2106 E. Platte Ave.
Monday, Feb. 19, 8 p.m.
Tickets: $8 in advance, $10 at the door; visit ticketweb.com.