Local Store for Women's Fashions
218 N. Tejon St., #100, 667-0965
Every one of my girlfriends hates jeans shopping. These women will traipse around town searching fervently for the perfect pair, one that compliments their curves without creating bulge, has the right amount of flair, and sits at just the right spot on the hips.
It's an exhausting, arduous task that even the most fickle tackle only a few times a year.
And then there's Jacquelin Goode, 35, who pursues denim perfection on a daily basis as the owner of Idor.
"It's not just about the jeans," she says. "It's about body image and how you present yourself to the outside."
It's no surprise, then, that her downtown store reeks of chic. The gray, damaged warehouse walls enclose a hodgepodge of merchandise, from designs by Betsey Johnson and Ben Sherman to green, brown and purple vintage-inspired rugs by Angela Adams.
A raised area in the middle of the store showcases rows of shoes by Camper, directly across from a small end table displaying two Jell-O boxes, a bottle of tequila and a how-to book on party shooters. The atmosphere tempts Tejon Street pedestrians, begging them to step into the boutique and drink in its energy.
Goode never finished college. But she ran two successful coffeehouses in Colorado Springs, which pushed her to cultivate business leadership skills and eventually drove her toward an entrepreneurial future.
She opened Idor on Bijou Street in September 2002. Then, three years ago, she relocated to Tejon Street. Since moving, her store has gone undefeated in the Independent readers' poll category of Best Local Store for Women's Fashions.
But that's not all Idor offers; ironically, Idor's Best Of dominance in women's fashions came just as the store expanded to targeting the more elusive male fashion demographic.
"You have to know the psychology behind men," Goode explains. "You want a guy to look sharp, but still look like a guy."
To find the right items for both her male and female consumers, Goode travels at least six times a year on buying trips to New York, Los Angeles and Las Vegas. She attends shows around the time of New York City's Fashion Week in an attempt to capture the samples the latest popular designers are pushing.
Even while Goode traverses the country, Colorado Springs never strays from her mind. When she moved to town from San Francisco 10 years ago, she immediately recognized the opportunity to enhance the city and create a community, using fashion as the touchstone.
So beyond the store, in 2006, she put on the first-ever Flaunt: Fashion Under the Bridge, a runway fashion show near the Depot Arts District. This September's second annual show attracted hundreds of (remarkably well-dressed) people and raised more than $15,000 for FutureSelf, a local nonprofit that empowers at-risk adolescents through art.
Goode also delves headfirst into organizations such as the Downtown Partnership, a venture whose mission is "maintaining a healthy, attractive and prosperous downtown center that enriches the quality of life for citizens, businesses and visitors." She says she believes that relationships drive downtown businesses and vice versa.
"We need to keep people here and work as a community to make people want to stay," she says.
To her credit, and to the apparent delight of Indy readers, she's doing her part in that battle. How?
"By creating more culture," she says.