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Going, going, gonzo: The Rum Diary 

*The Rum Diary (R)

Chapel Hills 15, Cinemark 16, Hollywood Interquest, Kimball's Peak Three, Tinseltown

Anyone who follows the movie industry at all eventually makes peace with the fact that "Hollywood logic" is a true oxymoron — and the wide release of The Rum Diary is only the latest evidence for the prosecution.

In 1998, Johnny Depp starred in a demented adaptation of a Hunter S. Thompson work, Fear and Loathing in Las Vegas, which grossed just $10 million during its theatrical run. Since then, Depp has blown up into a Jack Sparrow/Willy Wonka/Mad Hatter mega-star — which, somehow, translates in the logic of Hollywood to a reason why his appearance in a slightly-less-demented adaptation of a Hunter S. Thompson work could score in Middle American multiplexes.

Loosely based on Thompson's early years as a journalist circa 1960, The Rum Diary casts Depp once again as Thompson's surrogate, this time a young writer named Paul Kemp. Flailing in his attempts at completing a novel, Kemp accepts a job at an English-language newspaper in San Juan, Puerto Rico, where the atmosphere is considerably less than quietly professional. The editor (Richard Jenkins) constantly bemoans his degenerate, alcoholic staff; the photographer, Bob Sala (Michael Rispoli), trains roosters for cock fights; and a reporter named Moberg (Giovanni Ribisi) seems perpetually drunk and/or insane.

The only "normal" person Paul meets is an enterprising public-relations man named Sanderson (Aaron Eckhart), who thinks Paul has the persuasive writing skills to help Sanderson and his friends turn the island into a gold mine.

Paul's moral awakening — as he comes to understand what Sanderson and his cronies have planned — becomes the narrative fulcrum of The Rum Diary, and that's also where the film is at its clunkiest. Writer/director Bruce Robinson, the Withnail & I auteur who hasn't made a movie in almost 20 years, plays Paul's encounter with a deeply impoverished pocket of San Juan with deadly seriousness, and basically halts everything to have the developers cackle over their capitalistic plans. This film may be intended to mark the birth of a unique voice challenging "the bastards," but Robinson doesn't always smoothly integrate that righteous indignation into the story of a bunch of crazed expatriates.

Because when The Rum Diary is a purely episodic tale of those expatriates' games, it's got plenty of offbeat charm. Depp brings wide-eyed incredulity to his performance, and generously allows his castmates to carry most of the madness. It's a rare occasion when Depp isn't playing the movie's most whacked-out character, but Ribisi gets that honor here, growling his way through a performance that's like Office Space's Milton gone feverishly over the edge.

In fitting gonzo fashion, the film really finds its footing when Paul's adventures take on a hallucinogenic haze, like trying to escape angry locals by breathing moonshine-fueled fire on them. And it's a unique sort of film where the hero's first romantic encounter with the object of his desire (Amber Heard) is interrupted by someone playing recordings of Hitler speeches.

In all its conspicuous perversity, liberal social conscience and fragmented sense of reality, The Rum Diary may actually be a more perfectly pitched screen translation of Thompson than Fear and Loathing was. It's messy, quirky, funny and angry, not always at the same time or in the ideal combination. And because it just happens to have a star whose other movies have made a lot of money, Hollywood is trying to sell it to people who almost certainly won't want it.

scene@csindy.com

Film Details

The Rum Diary
Rated R · 120 min. · 2011
Official Site: www.rumdiarythemovie.com
Director: Bruce Robinson
Writer: Bruce Robinson and Hunter S. Thompson
Producer: Anthony Rhulen, Robert Kravis, Johnny Depp, Greg Shapiro, Graham King and Christi Dembrowski
Cast: Johnny Depp, Amber Heard, Giovanni Ribisi, Aaron Eckhart, Amaury Nolasco, Richard Jenkins, Michael Rispoli, Marshall Bell, Bill Smitrovich and Jason Smith

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