Favorite

Kenneth Cleaver 

Consumer Correspondent

July 14, 2003

Olde World Bagel
Attn: Proprietor
1670 E. Cheyenne Mountain Blvd.
Colorado Springs, CO 80906

Dear Proprietor:

I pass your store quite frequently and have become somewhat flummoxed by its name.

Olde World Bagel denotes, quite literally, an old world. Granted, old and olde are relative terms, but I figure the extra e means that whatever it is you're striving for predates the strip mall of your residence.

Perhaps I'm missing something here, but it seems there's very little that's olde world about your faux rock interior, neon lights and television perched in the foyer. Unless you're harboring a gaggle of septuagenarian Jewish bakers, or your bagels are just old, it seems your moniker is merely just rhetorical flourish.

Unless, of course -- and I've made this mistake before -- the name is some sort of ironic commentary about how in urban Colorado, nothing has the slightest connection to anything (old or olde) beyond automotive expedience.

Please relieve me from this haunting ambiguity.

Sincerely,

Kenneth Cleaver


Olde World Bagel & Deli
1670 E. Cheyenne Mountain Blvd.
Colorado Springs, CO 80906

Mr. Kenneth H. Cleaver
P.O. Box 1034
Colorado Springs, CO 80919

Dear Mr. Cleaver:

Thank you for your interest in the name "Olde World Bagel." Please excuse my slow response to your various letters, but I've just returned from an extended assignment in Turkey, doing my small part of the U.S. government's efforts in that part of the world. Perhaps if others -- who seem to have an unlimited amount of time to pursue trivial issues of no significance -- would devote a little of their time and effort to more important issues, we could make this world a better place.

Since I have worked most of my adult life in the "real" old European countries -- Germany, Denmark, Switzerland -- and have had the good fortune of being able to visit most other European countries -- England, Scotland, Italy, France, Spain, Portugal, Holland, Belgium, Sweden, Norway, Finland, Russia (do we consider Russia part of Europe?), Hungary, the former Republic of Yugoslavia, plus all the small republics scattered around Europe, and I have the good fortune of being able to visit (and actually live in Thailand, Laos, and Viet Nam) most other major capitals of the world during my 40 years in the U.S. diplomatic corps, I quite agree that it would be nearly impossible to strive for a replication here in Colorado of those wonderful old, run-down, dilapidated buildings that you find in most "old world" countries. Fortunately, the name "Olde World Bagel and Deli" was never intended to replicate the old facilities found in European cities, which would be impossible in any event.

So that you may get some relief from your flummox condition, I will try to enlighten you on how we named our shop. The name Olde World Bagel and Deli was selected from a contest held to replace our old name -- Chesapeake Bagel and Deli. (Now that I think about it, Chesapeake didn't fit too well here in Colorado either. But neither does Manhattan, Broadway Deli, Old Heidelberg, Old Europe, etc.) The winner of our contest specially put the "e" on old to specifically highlight the way our bagels are made the old-fashion way -- "made from scratch -- never frozen" -- just like in the old country. (The winner of the contest is a regular customer, who appreciates our bagels.) As far as we know, we are the only bagel shop in Colorado Springs that does that. So there you have it. Nothing more -- nothing less.

While we do not have a gaggle of septuagenarian Jewish bakers on our staff, we are proud of the fact that we do have a large Jewish clientele who seem to thoroughly enjoy our products. And no, our bagels are not old -- just the opposite. We can hardly keep up with the demand, so there is never much time to grow old.

The next time you're in the area, please drop by. If you are in the shop, I will gladly treat you to the finest bagel that you will find in this town plus a cup of Fire Dance Coffee (how about that name -- more appropriate for the Colorado scene), which is the best gourmet coffee roasted anywhere in the city. This is another branch of our ever-expanding family of businesses in Colorado. In case you're interested, Fire Dance coffees are roasted in our north store on Austin Bluffs.

Yours truly,

Truman E. Brown

One of the Owners

  • I pass your store quite frequently and have become somewhat flummoxed by its name.

Comments

Subscribe to this thread:

Add a comment

Latest in Kenneth Cleaver

Popular Events

Top Viewed Stories

All content © Copyright 2014, The Colorado Springs Independent   |   Website powered by Foundation