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Kenneth Cleaver 

June 26, 2002

Mr. Jayson Kim

Senior Director, Web Marketing Applications

JCrew

One Ivy Crescent Lynchburg, VA 24513-1001

Dear Mr. Kim:

I just received an e-mail informing me of JCrew's secret sale. As one who occasionally refers to himself as pimp dawg, I can certainly forgive good-natured hyperbole.

For the record, your sale is no secret. I was not the only recipient of this e-mail. I'm also willing to wager that you would be only too delighted if I blabbed this so-called secret to your entire market demographic.

What I can't fathom is this: What kind of sale passes off a $16.99 T-shirt as anything but a cruel joke? I know that some T-shirts are more equal than others, but $16.99 does not a sale make. I'm from a coupon clipping family where $6.99 T-shirts don't raise eyebrows. I'm not trying to get all populist on your ass or deliver a salt of the earth sob story. Believe me, if I had one I'd have milked it into a literary memoir years ago.

You make great clothing, your ads inspire me to clean my apartment and do sit-ups. I spend good money at JCrew so please: If you insist on insulting me, find a more sophisticated way of doing so.

Sincerely,

Kenneth H. Cleaver

P.S. While I'd appreciate an explanation, be warned: I can smell a form letter nine zip codes off.

click here to read J Crew's response

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