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Kenneth Cleaver 

Consumer Correspondent

Kenneth H. Cleaver

P.O. Box 1034

Colorado Springs, CO 80901

July 29, 2004

Levi Strauss & Co.

Attn: Marketing

1155 Battery Street

San Francisco, CA 94111

Dear Levi Strauss:

I understand that Levi's no longer makes jeans, but instead subcontracts their manufacture to overseas producers.

If this is the case, it seems only fair that you modify your name accordingly. How about:

Levi's: The Denim Pimps!

Levi's: We used to make jeans, now we make deals.

Levi's: Doin' you a favor through cheap-ass labor.

I'd be happy to whip up some more, but you'll have to pay me. Real money.

Sincerely,

Kenneth Cleaver

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