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Kenneth Cleaver 

Consumer Correspondent

December 12, 2005

Mr. Andrew Mooney

Chairman

Disney Company

500 South Buena Vista St.

Burbank, CA 91521

Dear Mr. Mooney,

I happened upon your Old Yeller dog food at the grocery store the other day.

Not sure if you read the book, but Old Yeller was tragically shot by his young owner after he contracted rabies. I guess I just spoiled the ending. Sorry.

Look, I'm no marketing expert, but I'd hazard a guess that linking a novella about a canine mercy killing with a product for real-life dogs might not foster the most positive associations. When I inspected the packaging, I didn't see any evidence that this was ironic. Or perhaps I just didn't get it? If that's the case, when can I expect the Bambi hunting rifle?

Love to know what you're thinking on this one. I'm not offended,

just curious.

Sincerely,

Kenneth H. Cleaver Read the Response.

  • Consumer Correspondent

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