Could it be that 2011 will go down in local history as the year our fair city began making great music videos?
Mike Clark's "Hey Daisy," shot by Kevin Ihle in a single 3½-minute take, follows the Haunted Windchimes member as he bicycles down Tejon Street, playing guitar, singing, and never once touching his handlebars. Posted to YouTube in September, it's since racked up more than 8,000 hits.
More recently, local hip-hop artist Che Bong ventured into the music-video realm as well. And as of Wednesday morning, "Okay" was just shy of 1,500 views.
The first single from his Sleeping While You're Awake debut — which will be celebrated with a CD release show Sunday at the Black Sheep — is expertly shot and edited by local filmmaker Hussain Sola, whose work can be viewed at hsolaproductions.com. (You can read all about Che Bong, his album, and more music coming out of his corner of our hip-hop community in our cover story.)
Long after YouTube killed the MTV star, some still feel that videos diminish the music, which is what really matters. But there's also an argument to be made for giving potential fans something to visually engage with, long enough for the song to sink in.
That's something live performance and music videos have in common, and anything that helps our local music scene seems well worth celebrating.