Last Friday, July 2, at high noon, downtown Tejon Street emptied of cars and filled up with 70 head of longhorn cattle, driven down the asphalt range by working cowboys in town to compete in the Ride for the Brand Rodeo.
Secretaries, executives, busloads of children and unsuspecting lunch-goers were temporarily goggle-eyed as the herd from the Searle Ranch of Monument roamed up Tejon Street, past restaurants, bars and banks.
The parade was the kick-off event for the Working Ranch Cowboys Association-sanctioned Ride for the Brand Rodeo, held the next day at the Penrose Equestrian Center. Of eight teams competing in bronc riding, wild cow milking, team trailer loading, team doctoring and a wild horse race, the team from Sand Hill Cattle Company of Earth, Texas walked away with the grand prize for most points earned.
The event was hosted and promoted locally by Western Jubilee Recording Company and entertainment was provided by two of Western Jubilee's popular recording artists, cowboy poet Waddie Mitchell and cowboy crooners Sons of the San Joaquin.
This was the second annual Ride for the Brand Rodeo. Next year's event will be held on July 2.
-- Kathryn Eastburn
Photo by Bruce Elliot
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