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"The Responsible Company — What We've Learned from Patagonia's First 40 Years" 

When: Mon., Feb. 18, 11:15 a.m. 2013
Price: Free
www.coloradocollege.edu

Maybe you saw the ads in the New York Times a few months ago: "Don't Buy This Jacket," showing Patagonia's popular R2 fleece. If you did, you probably read further to discover that Patagonia itself was behind them. Find out how the much-loved, oft-emulated California company manages to combat consumerism even as it peddles product when marketing VP Vincent Stanley talks at 11:15 a.m. today at Colorado College's Armstrong Theatre (14 E. Cache la Poudre St., coloradocollege.edu). His free presentation, "The Responsible Company: What We've Learned From Patagonia's First 40 Years" is based on the book of the same name, which Stanley recently wrote with Patagonia founder Yvon Chouinard. — Kirk Woundy

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