Wednesday, May 22, 2013
This is a past event.
"The Responsible Company — What We've Learned from Patagonia's First 40 Years"
Price: Free
www.coloradocollege.edu
Maybe you saw the ads in the New York Times a few months ago: "Don't Buy This Jacket," showing Patagonia's popular R2 fleece. If you did, you probably read further to discover that Patagonia itself was behind them. Find out how the much-loved, oft-emulated California company manages to combat consumerism even as it peddles product when marketing VP Vincent Stanley talks at 11:15 a.m. today at Colorado College's Armstrong Theatre (14 E. Cache la Poudre St., coloradocollege.edu). His free presentation, "The Responsible Company: What We've Learned From Patagonia's First 40 Years" is based on the book of the same name, which Stanley recently wrote with Patagonia founder Yvon Chouinard. — Kirk Woundy
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CC's Armstrong Hall
- 14 E. Cache la Poudre St., Colorado Springs Downtown CO
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389-6000
- www.coloradocollege.edu
- (based on 1 user review)
