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You've come a long way, baby  

From an early age, women are taught in a hundred"ways that their primary source of worth and power lies in their "looks," and how much they can make men desire them. Personal-investment business ventures like Mary Kay bank on this belief. Go undercover into the world of Mary Kay with Grace Hood in this week's cover feature, starting on page 12.
click to enlarge Alicia McConnell -  - Downtown -  - U.S. Olympic Committee employee -  - What does Mary Kay bring to mind?I know - people who have businesses sellingMary Kay products - door-to-door. It'sassisting women to look pretty. -  - Does the publicstill care about feminist issues? - It'sstill important,but it gets misconstrued. - It's - really just women fighting for equal treatment. That's not - negative. -  - Why don't men need to wear makeup?It's a - cultural thing. Some women feel they need to put on a - sort of costume and be pretty every day. I think more - men are using cosmetic-type products, too, though. -  - Do "attractive" women have more power? - Women can sometimes utilize their looks for - various - ends,but I don't see that as power. People should - succeedbecause they're ethical andcapable, noton - the basis of beauty or money. -  - What arethe sources of female empowerment? -  Belief that they can do anything they're capable of - doing. That they don't need to compare themselves to - men, orstay insidetraditional norms.
  • Alicia McConnell

    Downtown

    U.S. Olympic Committee employee

    What does Mary Kay bring to mind?I know people who have businesses sellingMary Kay products door-to-door. It'sassisting women to look pretty.

    Does the publicstill care about feminist issues? It'sstill important,but it gets misconstrued. It's really just women fighting for equal treatment. That's not negative.

    Why don't men need to wear makeup?It's a cultural thing. Some women feel they need to put on a sort of costume and be pretty every day. I think more men are using cosmetic-type products, too, though.

    Do "attractive" women have more power? Women can sometimes utilize their looks for various ends,but I don't see that as power. People should succeedbecause they're ethical andcapable, noton the basis of beauty or money.

    What arethe sources of female empowerment? Belief that they can do anything they're capable of doing. That they don't need to compare themselves to men, orstay insidetraditional norms.

click to enlarge Julie Adams -  - Southgate -  - Bank teller -  - What associationsdoes Mary Kay raise for you? -  Expensive makeup, cosmetics. -  - Does feminism still matter? There'smore - opportunities for women, but theystill have fewer - opportunities than menin the workplace. -  - What is a feminist? Believing in who you are. - Standing up for yourself. Going after what you want. -  - Do "attractive" women wieldmore power? - You see it everywhere; women who wearmakeup and - shorter skirts get more attention. -  - What's the main source of female power? - Knowledge. Determination. How you act and talk. Having - confidence in yourself.
  • Julie Adams

    Southgate

    Bank teller

    What associationsdoes Mary Kay raise for you? Expensive makeup, cosmetics.

    Does feminism still matter? There'smore opportunities for women, but theystill have fewer opportunities than menin the workplace.

    What is a feminist? Believing in who you are. Standing up for yourself. Going after what you want.

    Do "attractive" women wieldmore power? You see it everywhere; women who wearmakeup and shorter skirts get more attention.

    What's the main source of female power? Knowledge. Determination. How you act and talk. Having confidence in yourself.

click to enlarge Steve Kerchner -  - Cheyenne Caon -  - Teacher -  - What comes to your mind vis-a-vis - Mary Kay? Pink Cadillacs  sell - enough product, you get oneasa prize. -  - Does the publicstill careabout feminism? - My students definitely do. It comes up at least once a - weekin some context or other. -  - Why don't men feel compelled to usemakeup? -  Women don't needit, either, but there's a lot of - pressure exerted on young girls to look a certain way. - And they're led to believe that use of certain products - will make them look that way.The pressure on guys is - more to be fit and work out. -  - Do "attractive" women have more power? - Attractive women dominate the media, sothat's - the - images young girls see. Why else would people subject - themselves to plastic surgery? -  - What are thesources of female power? In - domestic areas.The number of female CEOs and - elected officials has increased, butthey're still a tiny - minority.
  • Steve Kerchner

    Cheyenne Caon

    Teacher

    What comes to your mind vis-a-vis Mary Kay? Pink Cadillacs sell enough product, you get oneasa prize.

    Does the publicstill careabout feminism? My students definitely do. It comes up at least once a weekin some context or other.

    Why don't men feel compelled to usemakeup? Women don't needit, either, but there's a lot of pressure exerted on young girls to look a certain way. And they're led to believe that use of certain products will make them look that way.The pressure on guys is more to be fit and work out.

    Do "attractive" women have more power? Attractive women dominate the media, sothat's the images young girls see. Why else would people subject themselves to plastic surgery?

    What are thesources of female power? In domestic areas.The number of female CEOs and elected officials has increased, butthey're still a tiny minority.

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