Monday, December 14, 2009

Craft: 1 Domestic: 0

Posted By on Mon, Dec 14, 2009 at 1:05 PM

A new commercial created for Breckenridge Brewery by Denver-based Cultivator Advertising and Design spoofs a nearly ubiquitous Coors Brewing Co. ad that ran locally through 2006.

The old commercial featured Pete Coors walking along a river, touting Coors' Rocky-Mountain-ness. Breckenridge took a similar route, which caught the attention of the New York Times:

"[The new commercial] will look familiar to Coloradans, since it opens with snowcapped mountains and the text, “Somewhere near Breckenridge, Colorado.” But after this spokesman — the head brewer Bob Harrington, pitching the brewery’s Lucky U India pale ale — says the beer is brewed with “real Colorado water,” he points to a nearby stream and adds, “Well, not this water — do you know what bears do in here?”

While Coors was not reached for comment, it seems safe to say its reps would understand the reference.

Tags: , , ,



Subscribe to this thread:

Add a comment

More by Bryce Crawford

Latest in IndyBlog

All content © Copyright 2019, The Colorado Springs Independent

Website powered by Foundation