Friday, March 12, 2010

That, sir, is an ex-puppy!

Posted By on Fri, Mar 12, 2010 at 5:16 PM

There’s nothing so heartwarming as a cute puppy. Unless, of course, that puppy happens to be dead.

Now, we’re reasonably sure the people who sent us a press release for their “Sleep Is a Weapon” presentation did not mean for the dog in the accompanying image to look like it’s in the early stages of rigor mortis. But that’s what came to a number of Indy staffers’ minds upon seeing it. It makes you wonder why they didn’t just draw a couple of X’s (the universal cartoon symbol for death) over the little guy’s eyes while they were at it.

The press release turned out to be a pitch for a local chiropractor, who’s offering “a short experience on the Human Body and Sleep” later this month.

In a moment of near-kindness, we’ve decided to withhold the name of said chiropractor, even though it’s been a full month since we last made fun of one. (See “New hope for Sid Suicide.”)

We will, however, reveal that the source of the pitch was local publicist, Seiko Tran, whose press releases regularly run as bylined editorial copy in the Gazette's sister publication, Fresh Ink.

And now for something not completely different:

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