Friday, July 30, 2010

The Indy goes Shoe Crazy

Posted By on Fri, Jul 30, 2010 at 4:33 PM

It's every girly-girl's dream, a mad dash through a shoe department to grab as many kicks as she can carry for free. Me, I'd tear through Nordstrom and Neiman Marcus, clutching everything in sight with a 4- or 5-inch heel.

I just got to do this. Sort of. I didn't get to keep the shoes, and it was at the Famous Footwear that opened just this week in the University Village shopping area on North Nevada Avenue. The run was part of Famous Footwear's Shoe Crazy event, in which the company allows people from local businesses chosen local media outlets to collect as many shoes as possible in a 30-second window, then tallies their worth and gives the money to charity.

And I can proudly say I collected $800 (even!), which will be donated to the Indy's Give! campaign, our charity drive for local nonprofits. (For more on Give!, visit The site offers information on last year's numbers and nonprofits, but we're gearing up for a new campaign later this year.)

Fellow Indy writer Bryce Crawford accompanied me on my stunt, officially to photograph the spectacle (and unofficially to laugh at me). On the way over we discussed all the possible humiliating situations I might encounter. Anything that involved an unwieldy shopping cart, balloons, clowns or toy-machine claws would surely lead to a pathetic final dollar amount.

Instead, we found a perfectly normal and busy store, with not a balloon or shopping cart in sight. Store manager (and avowed Indy reader) Lesli led us through the rules and even offered tips on where to find the more expensive pairs. (Men's shoes — who knew?)

After some preliminary warm-ups ...



... I took off my own shoes. Then with a quick click on a cell-phone stopwatch, I was off.

...and running...

And thats what $800 of shoes looks like, kids.
  • And that's what $800 of shoes looks like, kids.

While I stuck to men's shoes, this Famous Footwear (5020 N. Nevada Ave. #130, 268-2380) does offer a respectable selection of heels in the ladies' section. You can see for yourself tomorrow at its grand opening celebration, which will offer all-day shopping discounts, special deals for the first 100 or so customers, and drawings in the afternoon that'll hook a few lucky shoppers up with their own shoe grab. (And those you get to keep.)

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