Tuesday, August 23, 2011

AEG takes on Ticketmaster in Denver

Posted By on Tue, Aug 23, 2011 at 10:10 AM

Overnight earthquakes aren't the only thing making Colorado extra special this week. On Saturday, mega-promoter AEG will begin the national rollout of its own ticketing service, and it's chosen Denver as the place to begin.

According to this morning's announcement, the in-house AXS service promises a couple of major advantages over the oft-maligned-but-still-massive Ticketmaster.

For one thing, the actual price, including all those inexplicable surcharges, will be revealed to purchasers up front. So for anyone who's spent half an hour navigating a dozen screens' worth of data entry on Ticketmaster's site — only to discover that they're paying an additional 40 percent by the time they reach the end — that transparency will come as a welcome change.

In another nice PR move, AEG won't be charging fees to concert-goers for printing tickets at home, a "service" for which Ticketmaster continues to charge.

The test-marketing begins here when tickets go on sale at 10 a.m. Saturday for the following shows:

Yelawolf, Bluebird Theater, 10/04/11
The Green/Giant Panda Guerilla Dub Squad, Bluebird Theater, 10/15/11
Mt. Eden, Bluebird Theater, 10/21/11
Robert Randolph & The Family Band, Bluebird Theater, 10/22/11
Paper Diamond, Ogden Theatre, 11/04/11
ZOSO (Led Zeppelin tribute), Bluebird Theater, 11/10/11
Social Distortion, Ogden Theatre, 12/04/11
Railroad Earth, Ogden Theatre, 12/29-31/11
Deicide, Bluebird Theater, 03/24/12

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