Thursday, November 17, 2011

Community contest: WeBrand the Springs

Posted on Thu, Nov 17, 2011 at 1:56 PM

OK, here's the deal:

As has been well-documented in the 48 hours since the big unveil, "Live it up!" — our Castle Rock-sourced, $111,000 branding brainchild — is a big letdown.

So let's give the city other options. Your options.


Call it the "WeBrand the Springs" contest. With $1,100 up for grabs, we invite you to submit your best Colorado Springs logo-and-slogan pairing, and/or your best Colorado Springs promotional video (limited to 90 seconds), to by 5:55 p.m., Thursday, Dec. 15. Or you can mail your work to our office, or just drop it by the building at 235 S. Nevada Ave. We also ask for an artist bio (25 words or fewer) and an artist statement (of 100 words or fewer), explaining why your work projects the most fitting image of the Springs.

We will select anywhere from five to 10 finalists in both categories. On Thursday, Dec. 22, in print and at, we'll present the logo-and-slogan finalists. We'll also present the video finalists at

From there, selecting a winner will be up to you. You'll get to vote for your fave at, in a poll active from Dec. 22 through Tuesday, Dec. 27.

The highest vote-getter in the logo-and-slogan category, and the highest vote-getter in the video category, will be declared winners in our Dec. 29 issue. And we'll invite the winners to come along when we present their work to Experience Colorado Springs, the convention and visitors bureau, later that day.

Each winner will receive $550. That totals $1,100 — 1 percent of what it cost us to get "Live it up!"

Bust it out, people ... let's show what happens when the inspiration comes from within!

Individuals or groups are welcome to submit as many ideas, as often, as desired. But only locals in the Pikes Peak region (to include El Paso and Teller counties) are eligible. All submissions become the property of the Independent. The Independent retains the right to use any submitted logo in Independent-related forums including, but not limited to, print, and The creator retains all remaining rights.

Again, deadline is 5:55 p.m., Thursday, Dec. 15. Please send further questions to

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