Tuesday, December 6, 2011

Good news for Colorado

Posted By on Tue, Dec 6, 2011 at 3:18 PM


In what has to be good news for Colorado's ski resorts and retailers of snow-sports goods, SnowSports Industries America (SIA) and The Leisure Trends Group data for August through October show the snow sports season is off to a good start.

Overall, snow sports retail receipts are up 14 percent in dollars sold and 7 percent in units sold August to October (preseason) 2011. Total snow sports preseason sales increased from $565M through October 2010 to $644M through October 2011.

“We entered this season with inventories full of 2011/2012 gear after last season’s epic conditions that kept participants on the slopes and in the shops well into spring. Consumers began this season with uninterrupted enthusiasm for the coming La Niña repeat and it is definitely showing up in equipment sales.” commented Kelly Davis, SIA’s Director of Research.

Pre-season sales in the snow sports market traditionally serve as opportunities for consumers to get discounts on items left in inventories over the summer, but this year consumers were buying snow sports gear at full price at the Labor Day and Columbus Day sales. This phenomenon is most apparent in alpine equipment where buxom sales led the pre-season market. Apparel and accessories sales also gained over last season and strong prices seen at the end of the 2010/2011 season continued into the early 2011/2012 season.

In case you're wondering what categories of goods are doing well, here's a chart that came with the above press release.


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