Tuesday, April 10, 2012

Political ads: It's about to get messy

Posted By on Tue, Apr 10, 2012 at 1:56 PM

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It's a super time to come to Colorado. Wait, no, sorry: I mean the super PACs are coming for Colorado — there we go.

On Sunday, the New York Times reported that the Republicans' heavy hitting political action committee, American Crossroads, will begin its first major ad buy of the presidential-election season. The PAC, among others, is expected to help make up the difference between the $80 million in cash President Barack Obama has right now, and the $7.3 million Gov. Mitt Romney can claim.

With an anticipated bank account of more than $200 million, officials at American Crossroads said they would probably begin their campaign this month. But they said they would focus the bulk of the first phase from May through July, which they believe is a critical period for making an impression on voters, before summer vacations and the party conventions take place.

Well, today Politico found out the cities and states to be targeted, and you'll never guess who's on the list.

In Ohio, Crossroads will go up in Lima, Columbus, Cleveland and Toledo. The Colorado markets are Grand Junction and Colorado Springs. In Nevada, the group has bought time in Reno and Las Vegas. And in Virginia, the group has purchased time in Charlottesville and Richmond.

The ad buys will certainly be welcomed by local television stations, who make a killing. Just look at an election year versus not: the E.W. Scripps Co. — former owners of the Rocky Mountain Newssaw its net income fall 75 percent during last year's fourth quarter, as compared to the fourth quarter of 2010; Atlanta-based Gray Television Inc. saw its net income drop 61.2 percent, etc.

Locally, a 2010 report from the Gazette said that political advertising accounted for 30 percent of KKTV's total revenue for the year.

As far as what to expect, the Times reports "the ads would address the challenge of unseating a president who polls show is viewed favorably even though many people disapprove of his handling of the economy."

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