Thursday, August 23, 2012

KKTV 11 is headed for downtown

Posted By on Thu, Aug 23, 2012 at 12:47 PM


Coming on the heels of 1580 AM opening a live studio on Tejon Street — from which FOX 21 sometimes broadcasts — KKTV will move from its current location on North Nevada Avenue to 520 E. Colorado Ave., near the intersection with Pikes Peak Avenue. The move was first reported by the Gazette.

"We are incredibly excited about the move," says station general manager Nick Matesi in a press release. "The building we selected is completely aligned with our goal of creating a next generation media facility. As we evolve to more of a multi-platform content and advertising provider, the open spaces and open floor plan will provide us with a much more collaborative environment."

The new 8,000-square-foot space will be dramatically smaller than the 30,000 feet of space the station has occupied since 1969, but it's just right for the technologically evolving station, says Matesi in a follow-up e-mail.

"We’re in more of an IP/IT world today — and we want to be able to give all of our folks access to assets wherever they are — both internally and externally. Technology allows us to do that," he writes. "Also — growth of digital media/mobile/social media means folks have to be able to access and distribute content to multiple platforms more seamlessly."

Matesi says the move has nothing to do with FOX's partial move into the territory, and everything to do with how competitive Colorado Springs' TV news market is.

"We have to continually evolve or we will risk becoming irrelevant," he writes. "The news consumer is evolving as well — and we have to continue to provide important, TIMELY (a key word) information to them in the context they want it, when they want it."

That will mean a new set, with brand-new equipment and redesigned office space meant to help people work together. The opening date is tentatively set for early 2013.

“The Waldo Canyon fire was a teachable moment, because KKTV marshaled the resources to broadcast uninterrupted coverage of the emergency for 131 hours, ” says Jim Ocon, vice president with parent company Gray Television, in the release. “We learned from those experiences that we need to create a working environment whereby information can flow easily both internally and externally. KKTV will create a mobile newsroom philosophy, and the building we selected is a perfect set-up for that to happen.”

As for the old building, the Gazette reports that Gray will sell it. History-wise, it "started life as soundstages for the Alexander Film Co. in the 1940s," Andrew Wineke writes. "For decades, Alexander was the nation’s largest producer of the advertising shorts that preceded feature films at movie theaters and the company had a complex of buildings on North Nevada Avenue."

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