Thursday, January 30, 2014

Super Bowl ads push NFL on marijuana use

Posted By on Thu, Jan 30, 2014 at 12:15 PM

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The Washington, D.C.-based Marijuana Policy Project isn't one to miss a chance at media exposure, so the advocacy group has unleashed its well-used billboards on the MetLife Stadium area, where Super Bowl XLVIII will be played this Sunday between the Denver Broncos and the Seattle Seahawks. (Insert pot-state joke here.) 

Two 60-foot-wide digital displays push messages that not only take on the safety of alcohol, but the safety of football. Later editions, announced today, mock messages delivered by the anti-legalization group Smart Approaches to Marijuana, which previously ran ads that said, "Marijuana kills your drive. Don’t lose in the game of life.”

“If [co-founder] Mr. [Patrick] Kennedy is concerned about public health and safety, and he knows that marijuana is less harmful than alcohol, why does he prefer adults drink?” Denver-based communications director Mason Tvert says in a release. “Our society recognizes that adults should have the right to consume alcohol responsibly. Prohibiting those same adults from using a less harmful substance is not a very smart approach to marijuana.”
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