Monday, February 16, 2015

Meet the LocalFood CS app

Posted By on Mon, Feb 16, 2015 at 3:12 PM

Elise Rothman's name may sound familiar, especially as it pertains to the words "local" and "food" together. 

She was the founder of Manitou Springs' Local First Grocer, and more recently she had launched Local Motive, a business incubator aimed at assisting growers and food producers in reaching the marketplace.

Now, Rothman's part of a team behind a new, free app — available now at Google Play and on Apple devices very soon — that provides a database for finding local food as you're out in the marketplace. 

Here's the press release on it:
click to enlarge 1_app_imag1.png
A collaborative effort between LocalMotive and Vrello LLC, a mobile app developer, has resulted in the creation of LocalFood: Colorado Springs l Pikes Peak Region; a mobile app that seeks to challenge the 21st century’s globalized food system which has hijacked local food economies.

LocalFood CS will enable the user to FIND, BUY and EAT food that is grown or produced within 67 miles of Colorado Springs. The app also has a RATING SYSTEM based on local-ness, organic-ness and if a meat product is involved, whether the animal was pasture-raised. What makes this local food portal unique is that the user can search by specific food or drink (craft beers are important too), and find out who is growing or producing it and where it can be purchased, in real time. It also has a NEIGHBORS section, so you can see by map view, which of your neighbors has home-made products (cottage foods), eggs, honey or backyard produce to sell.

The app will be released later this week and will be free. Elise Rothman, nicknamed “the local food hustler” by Chef Will at the BlueStar has big plans for LocalFood CS. “We’ve already gotten lots of support from the community. Poor Richards, Brother Luck, Right to Thrive and the like, have thanked us for creating a platform that will give momentum to the local food movement.” The announcement of its release will target 433,000 people–food growers, suppliers, restaurants, stores and pretty much everyone who has a stake in relocalizing the food system in Colorado.

If people knew which restaurants strived to serve the freshest most local food possible, would that influence their decision to dine there? Would an individual prefer to buy eggs or jam from a neighbor, instead of going to the store? The team behind LocalFood CS is betting on it. The app has been designed to be the roadmap back to some semblance of a local food economy. Herman Combs, who heads up the app development team says casually, “Mobile Apps are an important part of our lives these days. They keep us connected to the things that matter the most, and in our case it happens to be local food.”


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