Monday, May 18, 2015

Local company unveils hilarious video for its 'weird gadget'

Posted By on Mon, May 18, 2015 at 2:04 PM

click to enlarge screen_shot_2015-05-18_at_11.34.37_am.jpg

Local product-design and development firm Mind Rocket has previously made the news for its medical devices, but it's the video for an invention of "an affordable, hands-free head massager" that caught our attention. The company is currently running an Indiegogo drive for the Vi-Band, with $12,040 of $20,000 raised thus far. CNN noted it in its post, "10 weird gadgets that are really popular."

"As a group of naive youth, we still get the benefit of having grandiose visions of changing the world," reads the campaign. "But with the Vi-Band we thought, 'What if we can just make it a little more comfortable?'"
The Vi-Band is simple: its a headband that vibrates in specially designed patterns on your forehead and temples. The Vi-Band uses brushless vibration motors that vibrate on specific pressure points on your head — letting you relax without disturbing those around you. An integrated PCB allows for selecting different massage modes, all specially designed to give you a relaxing, endless head massage. Best yet, the headband contains a rechargeable battery so your head massage doesn't end until you say it ends.
The video pitch itself is hilarious, befitting a product "we kind of invented on accident and loved it, but didn't have a budget for it," writes principal design engineer Joe Griebel, who, like others on the team, is a product of the University of Colorado at Colorado Springs.

"So we came up with this idea to pull some favors and run a crowd funding campaign to try and get it off the ground without a budget," Griebel says. "We had a friend who makes videos for a living (Aaron Hartshorn) shoot the video in exchange for back end profits and borrowed props from a local antique shop (Sweet William Antique Mall)."

As far as the company itself:

"Mind Rocket is a product design firm that, as you can see, has a lot of different things going on all at once," Griebel says. "Each product essentially becomes its own company and brand (i.e. Sleep Shepherd, LLC) that Mind Rocket always owns a piece of. In short, Mind Rocket aims to be an idea machine, cranking out new products that form their own companies and generate revenue for the next idea."

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