Saturday, September 7, 2019

Loyal Coffee's new north location approaches opening; here's a sneak peek

Posted By on Sat, Sep 7, 2019 at 4:09 PM

click to enlarge Coming soon, as in early October. - MATTHEW SCHNIPER
  • Matthew Schniper
  • Coming soon, as in early October.

Loyal Coffee prepares to hold its grand opening of its new north location in early October. Keep an eye on its social media pages prior to then for some soft-opening info. 

October 1 will mark the 3-year anniversary for the business, so expect some celebratory happenings downtown, says Hill, who can't yet say if the north store will be ready to participate by then or not. (Again, watch their Facebook page to stay in the know.)
click to enlarge Co-owners Bevan Cammell, Chris Mueller and Tyler Hill (left to right). And that's not a pink espresso machine: It's "festive salmon" say the boys. - MATTHEW SCHNIPER
  • Matthew Schniper
  • Co-owners Bevan Cammell, Chris Mueller and Tyler Hill (left to right). And that's not a pink espresso machine: It's "festive salmon" say the boys.

When asked if there's more Loyal locations on the horizon, Hill will only say "we're dreaming of number three and beyond at this point."
This new location is built-out to around 3,000 square feet, compared to the original location's 1,900 square feet. Indoor seating capacity will increase by around 20 seats, and an outdoor patio location of the previous Cafe Velo space holds a lovely mountain view.
click to enlarge Ceiling rope design also ties the new north location to downtown, stylistically. - MATTHEW SCHNIPER
  • Matthew Schniper
  • Ceiling rope design also ties the new north location to downtown, stylistically.

Several design touches tie the new space to the old, including a rope ceiling and wooden mural wall featuring some of Loyal's logo and branding design. And the overall color scheme's roughly the same, though this new location ties in new steel bar accents in select areas, contrasting plywood veneer and alder wood sections.

"We built on the stuff that worked downtown," Hill says. "The intentionality of the flow from the door to the register ... It feels like Loyal still, but it's beautiful and unique in its own way."

Hill says the team (of six former barista owners plus a group of investors) aimed to "build for the community we are in ... it's about the guests, not us."
click to enlarge Similar wood paneling to the downtown store creates a design connection. - MATTHEW SCHNIPER
  • Matthew Schniper
  • Similar wood paneling to the downtown store creates a design connection.

White quartz countertops lead to the "festive salmon" (read: sorta pink) La Marzocco Strada AVR espresso machine. Mueller explains that for the purpose of consistent, easily replicated drinks, the unit (the first of its kind to offer this feature, adds Cammell) features scales under each group head, which weigh the ground coffee in the portafilter and calibrate the volume and timing of the shot accordingly. That expediency affords the baristas more time to take care of the customers, rather than fiddle with the machinery they say. "We've simplified things for the sake of our guests," Hill says.
click to enlarge Downtown's tiny nook seating areas are partly mirrored here with a row of larger booth seats. Overall indoor seating has increased by nearly 20 seats over downtown, to a total of around 70. - MATTHEW SCHNIPER
  • Matthew Schniper
  • Downtown's tiny nook seating areas are partly mirrored here with a row of larger booth seats. Overall indoor seating has increased by nearly 20 seats over downtown, to a total of around 70.

Hours will likely be the same as at the downtown store, though they may close at 9 versus 10 p.m. depending on how evening business goes. This location won't have a license to dispense spirits and cocktails, only beer and wine. Expect 10 taps featuring craft beers, kombucha, lemonade and cold brew. Also look for a canned beer array.
click to enlarge This new space holds a meeting room that can seat between 10 and 14 people, or offer standing room to around 20 or so. It can be reserved by the hour. - MATTHEW SCHNIPER
  • Matthew Schniper
  • This new space holds a meeting room that can seat between 10 and 14 people, or offer standing room to around 20 or so. It can be reserved by the hour.

Another new feature to this north location is a meeting room, available by the hour by reservation online (soon). Mueller says bookings for meetings will include a free pot of coffee and a 10-percent discount at the register for other items. Options for the space include seating at a modular conference table or removal of said table to open up mingle room.

click to enlarge A rear hallway from the bathrooms leads past a kitchen entrance and the back half of the open service counter. - MATTHEW SCHNIPER
  • Matthew Schniper
  • A rear hallway from the bathrooms leads past a kitchen entrance and the back half of the open service counter.
And the food menu will be quite similar to downtown, says Hill. Classic plates like the egg and toast will remain, but he says the team's finalizing plans for "some faster meals" as well as some vegan and allergy-friendly options.

Overall, Hill says there's a certain "elegance" to what Loyal hopes to achieve in this new neighborhood, where the median household income is roughly three times that of average downtown residences, according to their demographic research. Hence part of matching this neighborhood means leveraging Loyal's existing style and design aesthetic and bringing the same high coffee standard to a place where poshness already reigns. 

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